I began my real estate career in 2001 during what was considered a “normal
market.” Since then, I have experienced the break neck pace of the crazy up
market as well as the plummet of the down market. Through each cycle of
change I have adapted and grown with the market of the moment to guarantee
my client's success. Specific focus is on first time home buyers because
your first home is a really big deal! We want to make sure it is a special
experience for you!
My team specializes in residential resale properties, multi-family and the
luxury market. We pride ourselves on our ability to sell our listings each
and every time. Our focus is on presenting your property in it's best light
and pulling out all the stops to make sure that happens.
In the past 18 years, I have sold 900+ homes and recently have acquired my
brokers license to serve in a higher capacity. I have sold in both Northern
and Southern California extensively and I have worked in the luxury market,
new home construction and residential resale. I have taken listings after
other agents have failed to sell the property and then was able to sell the
home for people who had given up hope. With our buyers, we are patient and
offer the guidance and support necessary for them to be successful in all
types of markets.
Our philosophy for real estate is predicated on the golden rule, treat
others as you would have them treat you. We believe in giving each client
excellent customer service, respect and a work ethic that is second to none.
We work hard to display an extraordinary commitment to our clients that
very few people do. We consider their challenges to be our challenges, and
we become part of their successes. It is easy for us to network with other
agents in our field because they know we are professionals to the end. This
is important because it helps us to help you.
In addition to my new home and resale experience I have managed two Keller
Williams offices and served on various boards. I have worked with both
Interval House and The Ettie Lee Foundation to help in the communities in
which I serve.
For sellers, I offer a full spectrum consultation to discuss how your home
should be shown in it's best light. When needed, we stage our listings at
no cost to our clients. I take pride in how a listing is presented to the
public and always use professional photography and take great care in how
the property is launched. From broker tours to open houses and brochures to
social media presentations including video about each home are cornerstones
of my business plan for each selling client.
We have a full service team of assistants, inspectors, contractors, movers,
staging services, photographers, video production company, escrow, title
and more should you choose to hire them.
Wendy Rich-Soto, CA BRE# 01311750.