Wendy Rich-Soto

I began my real estate career in 2001 during what was considered a “normal market.” Since then, I’ve sold in hot seller’s markets, during the Great Recession, markets that favored the buyer after the recession and most recently the crazy market following the shut down because of the COVID pandemic. Through each cycle of change I have adapted and grown with the market of the moment to guarantee my client’s success. My team specializes in residential resale properties, exclusively working in the luxury market on the Palos Verdes Peninsula & beach cities, fix and flip opportunities, new home construction, vacant land, condos & townhomes and multi-family properties helping to build multi-generational wealth. We pride ourselves on our ability to sell our listings every time. Our focus is in presenting your property in its best light and pulling out all the stops to make sure that happens no matter what! Our clients, are always the priority. In the past 25 years, I have sold 1500+ homes! I have sold in Southern California extensively but began my career in Northern California. I relocated to Los Angeles 17 years ago. I have taken failed listings after other agents couldn't sell the property and then sold the property for people who lost hope. I lead a full-service, concierge-style real estate team of mother and daughters! With in-house marketing, operations, and design services which I spearhead, our team delivers a seamless, end-to-end experience that includes professional staging, strategic digital campaigns, and advanced technology for maximum visibility. This innovative approach positions Wendy Rich-Soto & Associates as one of the most desirable real estate teams in the area. With our buyers, we are patient, offer guidance and support necessary for them to be successful in all types of markets and with all types of properties. Our philosophy for real estate is predicated on the golden rule, treat others as you would have them treat you. We believe in giving each client amazing customer service, respect and having a work ethic that is second to none. We don't keep banker's hours; we are your real estate partner no matter the hour. You are the priority! It is critical for us to network with other agents in our field because that's what helps you to get your offer accepted along with the skills, we possess to make your offer stand out. Having those relationships helps to ensure a good transaction and a good experience. Agents want to work with other agents they know and trust. Reputation is a big deal in the success of our clients, and we couldn't take that more seriously. I have managed two Keller Williams offices as their CEO and served on various boards including the ALC which is essentially the board of directors at Keller Williams. I have worked with Rainbow Services, Interval House and The Ettie Lee Foundation to help in the communities in which I serve. My charities of choice are always ones that benefit abused children and cancer patients including City of Hope. Our life experiences shape who we are as people and as a cancer survivor as well as an abuse survivor myself, helping these charities in our communities is so paramount in creating a place where people can heal and thrive that it is an honor to give back to them. I am the mother of three gorgeous and amazing women and the grandmother of four of the most precious kids in the world! God has blessed me abundantly and I am so grateful everyday. This career is a deeply satisfying one where I truly feel like I help others, and I am always just a call or a text away ready to help you too with all your real estate needs!